Client :: CHRISTUS St. Frances Cabrini
Project :: TV and Radio Advertising (Overview commercial)
Industry :: Healthcare

Challenge :: CHRISTUS St. Frances Cabrini’s new expansion opened in October 2009. An advertising campaign was needed to communicate the capabilities and benefits of the new facility to the consumer. Most important was the need to highlight Cabrini’s focus on family at every level of care as well as the quality of care and innovative programs being provided to patients.

Solution :: KJA developed tv and radio commercials that positioned CHRISTUS St. Frances Cabrini as a partner in providing continued quality healthcare. This was accomplished by featuring the different services offered at the new facility like family-centered maternity care, pediatric emergency room, and a new emergency department for adults. Cabrini’s direct and familiar suggestion to the consumer followed: Get the healthcare your family deserves. Choose a doctor who chooses Cabrini.

Women's and Children's Hospital - Overview

Women's and Children's Hospital - Family-centered Maternity Care