Client::       Red River Waterway Commission
Project::   TV and Radio advertising
Industry:: Tourism, Commerce, Economic Development

Challenge::  The audience of the Red River Waterway Commission is very broad – fishing, camping, boating, the commissioners, the public ports, the lock and dam systems, the citizens and wildlife in the Red River Valley and the Red River itself. The Commission wanted to raise awareness about its efforts and how those efforts contributed to the Red River’s success.

Solution::  A series of TV and radio commercials were produced that focused on recreation, commerce, and economic development. These spots allowed the Commission to tell its story and highlighted the positive impacts and outcomes along the Red River. Each commercial began with a historical look at the Red River and captured the Commission’s path of progress to present-day, noting the return on investment from the initial waterway project.

Click Here to view the Recreation Commercial

Click Here to view the Commerce Commercial

Click Here to view the Economic Impact Commercial