Client :: First Federal Bank of Louisiana
Project :: LCD Screen Displays
Industry :: Banking
 
Challenge :: First Federal Bank secured advertising locations in the Alexandria International Airport. These displays were capable of 14 seconds of simple, soundless Flash animation. They came to KJA to develop a message for these 14 seconds.
 
Solution :: KJA proposed a general banking message - highlighting the bank's varied offerings. A static "If it pertains to banking," paired with various products and services through out the 14 seconds, and then met with the final "we do it." at the close. Because of the animation limitations, we needed to keep the design and motion simple. This simplicity also helped keep the message in focus and not overwhelm the viewer.

Related Work :: Print