Client :: Agilus Health
Industry :: Healthcare, Physical Therapy

Challenge :: The leadership at Agilus involved KJA very early in the process. Our initial task: develop the name and respective logo for an existing company whose scope was broadening from primarily physical therapy to other heath and wellness offerings. Due to the expanded range of services, the new company name needed to stay away from literal or descriptive options. The client's commitment to the task of building the brand allowed us to explore possibilities which didn't instantly identify the nature of the company.

Solution :: After extensive research, KJA proposed a select number of viable name options for the client. AGILUS, a derivative of the Latin word for “agile," was selected. Because the core of the company still hinged on the proper workings of the human body, this name offered tremendous potential. The relative abstraction (which often creates intrigue) continued as an appropriate icon was developed as part of the logo. With proper branding efforts, intrigue translates quickly into “memorable” and “effective."

Related Work :: Print