Client :: City of Alexandria
Project :: Multicultural Festival Logo Design
Industry :: Government, Festivals

Challenge :: The city looked to KJA to find just the right blend of elements they felt best represented the first ever Alexandria Multicultural Festival.

Solution :: The final solution - abstracted figures celebrating in varying hues - evokes the feeling of connectedness. One figure completed by another, graphically representing the ways that different cultures brush against, and often shape, one another. The type treatment provides some unexpected shifts in the letterforms, in much the same way a festival of this type can offer visitors unanticipated experiences.