Client :: Alexandria Museum of Art
Industry :: Art, Museums

Challenge :: Develop an identity for Alexandria, Louisiana's extensively renovated museum. The award winning architecture of the new museum is actually an annex of a century old building on the National Historic Register in downtown Alexandria. Its range of exhibits makes it the centerpiece of the area's art community. The graphic identity needed to reflect not just the museum, but the community too.

Solution :: By combining a distinct architectural element with a stylized shape, KJA fashioned a mark which plainly reads as an A, and at the same time evokes the character and recognizable roof line of the building. The san serif type face provides a clean and crisp identifier for the museum, without narrowly categorizing its diverse exhibits.