Client :: Atchafalaya Basin Project
Industry :: Government, Environmental, Tourism

Challenge :: The Atchafalaya Basin Program celebrates the natural habitat of the nation's largest swamp. KJA worked with leaders of the project to craft a logo representative of this immense natural habitat.   

Solution :: The KJA team's goal: create a logo design which felt as alive as the almost one million acres of bayous, hardwoods and back-water lakes. Scratchy lettering, with a hand-drawn quality, an organic swatch reminiscent of water, letters relating to one another giving the illusion of connectedness...all these factors combine in a final design that offers a visual impression of the Basin.