Client :: Central Louisiana in Film
Industry :: Entertainment, Economic Development

Challenge :: Central Louisiana in Film was a new organization aimed at bringing filmmakers and their productions to the region. Because of the highly visual nature of their intended audience, the mark needed to quickly and clearly communicate the idea of CLiF. They came to KJA quickly needing an identity along with multiple collateral pieces for a trade show in Los Angeles.

Solution :: The twisted strip of film forming the shape of the state, plus the simple yellow star, combine with a type treatment emphasizing the location within the state. These elements quickly answer the "who, what and where" question for the viewer.

Related Work :: Print