Client :: City of Pineville
Industry :: Government, Municipality

Challenge :: In an effort to replace the worn and dated city seal as the official city mark, KJA was chosen to establish a mark, representative of a small southern city whose tag line is "A Great Place to Call Home."

Solution :: The city's very name establishes the visual theme on which this mark needed to be built around - pine trees - which offer a symbol of towering strength. The final design is a clean and fresh typographical treatment with appropriate pine needle and pine cone accents. The design carefully preserves the deeply traditional mindset of this small southern city, but still reflects their progressive, growth-based leadership.