Client :: Louisiana State University - Alexandria
Industry :: Education

Challenge :: In terms of identity, the school's only consistent logo was their official seal. As the school prepared to make the public transition from a 2-year to a 4-year university, it needed an easily recognizable graphic identity.

Solution :: This simple mark evolved as part of their transition campaign and remains as the primary logo design, reinforcing their tie to the larger Louisiana State University system.

Related Work :: Print