Client :: Renaissance Home for Youth
Industry :: Nonprofit Organization

Challenge :: The Renaissance Home provides juvenile support services to the Rapides Parish justice system. Young people in need of protection and direction participate in programs designed to prepare them for the future and teach them responsibility. KJA was charged with establishing a logo design for the organization reflecting their objectives.

Solution :: We really wanted to illustrate the transition from troubled and fragmented to prepared and complete. After exploring a variety of approaches, the KJA team felt the simple home symbol was the best way to communicate this shift. The contents within that house shape transition from chaotic, fragmented and out of control to a state of order and cooperation.