Client :: River Oaks Square Arts Center
Industry :: Arts Studio/Gallery

Challenge :: River Oaks Square Arts Center is a contemporary visual arts and fine crafts center with individual studios, two galleries and a gift shop. Their visual identity needed to embody the juxtaposition of the historical structures and setting that defined the facility - against the array of art styles and techniques flowing from resident artists.

Solution :: The mark developed by the KJA team employed the minimalist "less is more" philosophy, utilizing two visuals: that of an intricate, stately oak tree and the simple, clean shape of a square. These elements, skillfully combined with appropriate typography for the name, create a mark spanning the spectrum of tastes, art styles and mediums.