Client :: The Timbermen Fund
Industry :: Insurance

Challenge :: This worker's compensation insurance company came to KJA in need of a graphic identity representative of their industry, their region and their target demographic. It also needed to give a glimpse into their heritage.

Solution :: The Timbermen Fund is all about providing a measure of safety during uncertain times. Growth in specific areas is also very fundamental in their offerings to their client base. The adopted logo builds on a modern interpretation of vegetative growth (leaf/grove of trees) - reflecting the cornerstone principles of their organization. At the same time, it alludes to their roots in the north/central Louisiana timber industry. The solution perfectly satisfies the desire to incorporate both their heritage (past) and their ambitions (future) into a mark solidly representative of their professionalism.