Client :: Upton, Draughon & Bollinger
Industry :: Finance, Investment Management

Challenge :: The partnering principals asked KJA to develop a corporate identity reflective of the firm's professional and progressive position.

Solution :: Because of the broad spectrum of financial services offered, the UDB logo needed to be more conceptual - and less literal. This approach positions UDB globally among the major players, who often utilize more abstract images and more conceptual approaches. The simple icon graphic provides the mark's cornerstone, and finds it strength in the implication of forward movement (growth) and synergy (parts of a whole). The somewhat atypical color pallet reflects the firm's bold, confident stance (red), as well as the rock-solid sensibility of seasoned professionals (black).