Client :: Agilus Health
Project :: Initial Launch
Industry :: Healthcare
Challenge :: Agilus Health evolved from the established Louisiana Physical Therapy Centers into facilities providing non-surgical options for alleviating pain. They maintained their physical therapy offerings, and added expanded wellness services designed to prevent injury and improve overall health. The leadership at Agilus involved KJA very early in the process. We were asked to handle everything, including naming the company, launching the company and sustaining a presence in the market.
Solution :: KJA's final logo design, choice of color palette and supporting graphics certainly establish Agilus as a less than traditional healthcare choice. The initial company launch included traditional print advertising, multiple directed mailings and outdoor. Our goal with the initial introduction was to 1) reassure the community this wasn't an completely new entity and 2)communicate their new approach and expanded programs. This was followed up print advertising and a series of digital billboards addressing the specific ways Agilus could help patients.
Related Work :: Logo Design