Client :: Copeland's Restaurant and Bar
Project :: Special Promotions
Industry :: Restaurant

Challenge :: KJA helps Copeland's generate awareness for many of its special promotions. Their Father's Day Brunch and Martini Happy Hours were no exception.

Solution :: Again, we shifted the headlines away from the more traditional approaches, and at the same time used imagery to clearly reinforce the subject matter. KJA used these messages on both billboards and in-house posters.

Client :: Copeland's Restaurant and Bar
Project :: Savor the FILET-vor!
Industry :: Restaurant

Challenge :: Copeland's wanted to use billboard advertising to promote their steaks in a market where one of their prime competitors is a well-known steakhouse franchise. They came to KJA to help them craft their outdoor message.

Solution :: We felt the defining difference between Copeland's and their market competition came down to flavor. Using this approach, KJA developed billboard advertising focusing the attention on the flavor and the high-quality cuts served by the restaurant. The clever phrasing reflected the light attitude found in much of our other advertising work for Copeland's.