Client :: Diamond Grill
Industry :: Restaurant

Challenge :: Located in an impressive downtown Alexandria building, The Diamond Grill wanted people to think of dining in this upscale restaurant as an experience...not simply as food.

Solution :: The KJA team recognized that the most memorable meals are made up of conversations and shared moments. To that end, the silverware became the proverbial fly-on-the-wall with the "Oh, the savory tales they could tell..." headline. The copy amplified that thought and closed by asking readers to "come for the flavor, but stay for the conversation."

For their popular Sunday Brunch, again we turned to the experience and tradition of sitting down with family...a tradition as priceless as your grandmother's pearls.

Both print ads used typography reminiscent of the restaurant's atmosphere along with stylized, but simple photography to underscore the messages.

Related Work :: Logo Design