Client :: First Federal Bank of Louisiana
Project :: General Promotion
Industry :: Banking

Challenge :: A large portion of the work KJA generates for First Federal Bank works to promote their various product offerings: checking accounts, CDs, savings, etc. To effectively do this, we're challenged  to maintain a general visual identity for the bank, while at the same time, creating interesting messages.

Solution :: Using a consistent, yet slightly evolved color palette, with concepts that challenge the notion of 'bank ads,' KJA often tries to find the less direct angle. Stylized photography and clever attention-getting headlines work to get their attention and then engage an audience.

Related Work :: Interactive

Client :: First Federal Bank of Louisiana
Project :: Christmas Card
Industry :: Banking

Challenge :: First Federal Bank is a community bank with branches scattered through the state. They pride themselves on being part of the culture and traditions of these communities. When the bank leadership asked KJA to develop their holiday message, we knew it had to resonate both with the bank, and their customers, in just the right way.

Solution :: Using their highly recognizable eagle, KJA had a custom ornament crafted. We then photographed it in a traditional, warm Christmas setting. The "Tradition" headline, coupled with the glowing photo set the stage for the interior message of custom, reminiscence and glad tidings.

Related Work :: Interactive