Client :: Noles-Frye Commercial Real Estate
Industry :: Real Estate

Challenge :: The Noles-Frye team handles 60% of all commercial real estate sales in the central Louisiana area. This is a huge number, and speaks volumes about their expertise in the field. They came to KJA wanting to grow that percentage even more. 

Solution :: The number speaks for itself - so we chose to let it. Featuring a pie chart showing the Multiple Other Guys vs Noles, the print, outdoor and broadcast advertisements clearly showed just how much more volume this team handled. Headlines like "Leading with experience" and "See what a difference experience makes" were used, with copy pointedly stating the facts. The pieces also highlighted the team members with photos, shot in-house by KJA, using a more dynamic camera angle.