Client :: Paragon Casino Resort
Project :: General Promotion
Industry :: Gaming, Tourism
Challenge :: The leadership at Paragon Casino Resort brought the "Oh baby, we know what you like!" theme to KJA (complete with a Big Bopper recording) and asked us to build promotional materials around it.
Solution :: Using this as an art-type headline, KJA created a graphic look to apply consistently to pieces across mediums: print, outdoor, online, collateral materials, etc. This look was bolstered by custom photography shot at the casino, but was also flexible enough to be used with specific casino promotions. When possible, we wrote headlines and copy which played with traditional language, or incorporated gaming phrases. For instance, advertising designed to promote their meeting facilities encouraged readers to "Get out of the bored room." For more general promotion KJA centered the copy around Paragon's "full house of fun."
Related Work :: Website