Client :: City of Alexandria
Project :: Que'in on the Red
Industry :: Government, Entertainment

Challenge :: The campaign for Que'in on the Red evolved from the initial logo design KJA provided. It also incorporated art provided by the City. To make the most of this first-ever event, we needed to generate the kind interest that translates into festival attendance.

Solution :: Outdoor, print advertising and direct mail were all employed to reach the area residents. Out of market billboards were placed in high-profile locations within easy driving distance. Attendance and participation numbers continue to grow as the festival enters its 4th season.

Related Work :: Logo Design