Client :: Southern Farm Bureau Insurance
Project :: Annual Reports
Industry :: Insurance

Challenge :: For years, KJA has worked with leadership at Southern Farm Bureau to develop an Annual Report appropriately reflective of the company and the goals of management.

Solution :: From concept to completion, KJA's team fully commits to communicating the goals of the Southern Farm Bureau administration. Each year brings its own set of challenges: finding just the right words, nailing down perfect photography, quick deadlines, etc. Regardless, the end products prove to be pieces we can all be proud of.

Related Work :: Logo Design, Website

Client :: Southern Farm Bureau Life Insurance Company
Project :: Nascar Rollout
Industry :: Insurance

Challenge :: The leadership at Southern Farm Bureau entered into a sponsorship agreement with Joe Gibbs Racing to sponsor the #18 car in certain Nascar events. Once that deal was in place, they asked KJA to provide promotional materials for their sales force. They wanted materials in place on their Advertising Toolkit well before racing season began. A series of images showing the sponsored car were provided to us.

Solution :: The first thing our KJA team needed was to tie Joe Gibbs Racing/Nascar with Farm Bureau, establishing a commonality between these organizations. Certainly, in terms of demographics, that existed, but we needed to go deeper than this. The success seen by Gibbs' racing team fit securely alongside the history and success of the Southern Farm Bureau Life Insurance Company. These were not start-up operations, but rather established successful, thriving businesses. "Proven track record" proved to be the connection we needed.

This message would appear in all advertisements, regardless of the product or service being sold. With this established, we set about evolving the visual identity of Southern Farm Bureau advertising to incorporate images of the car. The brains at KJA felt this quickly and strongly let our audience know - Farm Bureau in is the race! These photos took a place of prominence within the layouts designed to take full advantage of the Nascar tie. These ads featured headlines alluding to the racing world, i.e. "Fast cars. Faster claims," "Some folks drive like they're qualifying," "Our claims team puts the pedal to the medal," etc.

For ads which didn't shift to the racing message, Southern Farm Bureau wanted to include a mention nonetheless. To that end, the images of the car were incorporated in a minimal fashion, and the "Proven track record" message replaced the traditional "Helping you is what we do best" tagline.

The response received from their partnership led to a second season of sponsorship with Joe Gibbs Racing.

Related Work :: Logo Design, Website

Client :: Southern Farm Bureau Life Insurance Company
Project :: Agent Toolkit
Industry :: Insurance

Challenge :: For the past two decades, KJA has worked with Southern Farm Bureau to provide their sales force with consistent, strong, accurate advertising messages. During that time, the shape and form has evolved and expanded to meet the agent's growing needs. The process needs to be simple and straightforward, making the agent's job of selecting, preparing and placing media less of a chore.

Solution :: KJA's proprietary software now allows The Southern Farm Bureau Insurance Advertising Toolkit to exist online. Our intimate knowledge of the Farm Bureau advertising process enabled us to consider the steps and determine where these steps could be handled more easily, and where steps could even be eliminated.

With the click of a mouse, agents have what's needed at their digital fingertips: approach letters, print ads, billboards, banners, radio scripts, TV commercials, even phone-on-hold messages. From the Toolkit they can easily view, select, customize with their information and print or email ads anywhere with minimal hassle. And so agents can maintain an online presence, agent websites are available. This Toolkit system also allows Farm Bureau to alter or add materials almost instantly.

Related Work :: Logo Design, Website