Client :: Southern Farm Bureau Insurance
Project :: Agent Websites
Industry :: Insurance

Challenge :: Our longstanding relationship with Southern Farm Bureau Life Insurance Companies made it easy for KJA to convey to them the importance of establishing a consistent online web identity for all their agents.

Solution :: By using the “Toolkit” as a sign-up method, agents could select from a variety of corporate-approved designs to serve as their personal website.  Information from each agent that was already used for other advertising methods was populated into the site. This central database of information allowed the agents to enter information once and have it populate their various advertising elements, thus making updates of all media a quick and simple process.  Each state within the company was given administrative control of content that was distributed to all of their agents therefore assuring a consistent message.

Various design options were provided to the agents, each in keeping with the established brand identity for Southern Farm Bureau Insurance.

Related Work :: Logo Design, Print